SG360° has announced that it has retained Diane Crecca of Diane Crecca Consulting to represent the company in the beauty industry.

The direct marketing experts say Crecca “is a stalwart marketer and relationship builder who loves the creative process with its many facets and emotions. As a renowned fragrance evaluator, she has helped launch brands into the U.S. market with an emphasis on creative elements.” 
 
According to the nearly 70-year-old company, the beauty industry is evaluating new and unique ways to provide sampling options for its clientele and develop more direct, emotional and loyal relationships—”something that Crecca has unique experience doing throughout her career.”
 
Along with the support of SG360°, Crecca “remains committed to industry organizations including Cosmetic Executive Women and The Fragrance Foundation; most recently, she joined PERFUMIST as part of its Board.”